What’s bothering people that I can fix?
By Nkosinathi – From Maintenance Man to Purpose Mentor
Why Your Business Should Solve a Problem, Not Just Make Money
We all want to make money.
But if that’s the only goal, you’ll burn out fast—because people don’t just pay for products, they pay for solutions.
In this post, we’ll unpack the difference between “just selling something” and actually solving a problem in your community. One creates quick cash. The other builds a long-term business.
💡 1. People buy what solves their pain or need.
Think about it—if your shoes break, you don’t look for a “shoe business.” You look for someone who can fix your shoes.
If a parent wants their child to pass exams, they’re not looking for a “tutor”—they want results.
Focus on: What’s bothering people that I can fix?
🛠️ 2. Problem-solvers stand out—even in a crowd.
A lot of people are selling things. Few are offering real help.
If you show that your service actually improves someone’s life (saves time, reduces stress, makes things easier), they’ll come back again and again.
Example:
Instead of just selling fruit, Tumi created “fruit snack packs” for busy workers and delivered them at lunchtime. She solved hunger and convenience.
🚀 3. Solving problems builds trust.
When you help people with real issues, you become more than a seller—you become someone they trust.
And trust brings referrals, repeat business, and respect in the community.
Icon Suggestions:
Puzzle piece = You fit where there’s a gap
Helping hand = You make life easier
Heart = You care about the customer
Target = You hit a real need
📈 4. It’s easier to market a solution than a product.
“Buy my thing!” is noise.
But “I help students pass math” or “I save moms 3 hours a week” is a clear and valuable offer.
Marketing tip:
Always show the benefit, not just the item.
Instead of: “I sell homemade bread.”
Try: “Tired of dry, expensive store bread? My loaves are fresh, tasty, and delivered to your door.”
🧭 5. Problem-solvers are more likely to grow.
When you solve real problems, customers stick around. They share your business with others. They even tell you what else they need—so your next offer comes from their suggestions.
That’s how you grow without begging people to buy from you.
🧭 Anyone can sell.
But if you want to build something that lasts—solve something.
Be the person people turn to when they need help, and your business will always have a place.
Want help discovering what problem you can solve?
Download our free guide:
“The Beginner’s Path: Find a Business That Fits You”
Find your match, meet a need, and start your journey.
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